We all remember that infamous Apple conference wherein Steve Jobs announced iTunes, and broke the music scene forever. This iconic scene has done so much for the culture of the global music scene, that it has been burned into the back of our minds forever. Not to mention, this was the same press conference where the iPod was released, which made it have an even bigger splash in our minds.
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The culture of music today, is very different from what it has been in the past. While before, things like record stores, physical CD’s, and even cassettes were a very standard part of our daily lives, but now, we look at these artifacts as though ancient history. Evidently, streaming is the future, and everyone and everything has been transferred to this platform. Napster clearly started this revolution in a less than legal manner, but things like iTunes really changed the way we looked at legal streaming. Below, we’re going to break down the revolutionary technology that was iTunes, as well as how it has evolved since it’s original inception in that legendary conference hosted by Steve Jobs.
What is iTunes?
iTunes is the utility used by Apple Inc. to relay media onto, or between your respective devices. This media includes all kinds of things, such as music, movies, podcasts, videos, and a lot more. Additionally, it is the tool used to sync media to devices. It acts as a link between your device, and your computer. Another way to look at it is as a hub for your Apple Id. An Apple ID is essential these days, and surely is an important creation. Before you can even look at the boot screen of an Apple device, you must log in. This is a nifty way Apple can keep your data, conversations, and information safeguarded, while allowing it to be easily used in their ecosystem. It is both a desktop, and mobile app, allowing for a great degree of flexibility on the users part. As well as on Apple’s part, since all the devices can be connected either latently, or explicitly through iTunes.
What is it’s Functionality?
In essence, iTunes allows the user to engage in all manner of activity. You can transfer songs, videos, and more from your PC or Macintosh to your phone, and even view some analytics, and take some insider actions on your respective device as well. However, on the flipside, iTunes can also be accessed from your device itself, allowing you to play the aforementioned media, as well as access the storefront as well. As mentioned, this is a two dimensional, two way process. Additionally, the sale and purchase of media is also conducted on this platform.
However, the main functionality is that it keeps the well recorded “Apple Ecosystem” alive and well. It does this by establishing a connection between the main parts, and allowing the end user to freely navigate through the various facets which the technology provided by Apple entails.