Graphic design is one of those fields which is constantly expanding and growing in the current landscape of both tech, and commerce in a wider sense. Every company, by virtue of the digital revolution we’ve experienced, now requires a significant amount of people with aesthetic and graphic sense. There are a lot of graphic design software out there, but one which continuously gets brought up in such conversations is Adobe Illustrator. The positives of this tool far exceed the fact that they are made by Adobe, which is perhaps one of the most reliable and reputed software manufacturers in the world today. In fact, we would hazard a guess that Adobe Illustrator is one of the favorite tools of any graphic designer out there.
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What is Adobe Illustrator?
In essence, Adobe Illustrator is a software by Adobe which allows creators to make visual assets in a “vector” format. Now, you may ask what exactly a vector format is, to understand, one must also learn what a “raster” is. A raster is a traditional image, a visual asset which is formed by taking some variable density of pixels, and filling them with colors in a manner such that when zoomed out and viewed as a whole, an image is produced. Another trademark of a raster is that as you zoom in, the image becomes “pixelated”, and can be broken down into its individual parts. An example of a software which edits and creates rasters is also by Adobe, Photoshop.
Conversely, a vector image is an asset which can be scaled and manipulated to the artists content, and is of a lossless quality, which cannot be broken down into it’s parts. When printed, exported, or opened in other programs, vector files get ‘rasterized’ which is exactly what it sounds like, they get converted to rasters. So in essence, Adobe Illustrator allows the creator to make high quality vector files.
What are Illustrators Functions?
Essentially, vector files have a lot of uses in both the corporate world, and about any other sector one can think of. Now, since we live in the digital age, everything is online, and the credibility of a lot of things can be simply judged by looking at the design. By virtue of this, or perhaps as a result, Adobe Illustrator allows artists to create credible looking assets to place on any number of things, including but not limited to; merchandise, websites, branding documents, company intellectual property, real use in products, or so many more. The benefit is that since the assets are scalable, one design can be used for an infinite number of purposes.
For example, a logo designed on Adobe Illustrator on the vector format can be used on a website, printed on a t-shirt, or even be stretched to a hoarding sized banner, without any loss of resolution. Additionally, Illustrator provides a lot of tools and agency to the designer which uses it, including both geometric, and more abstract styled tooling’s allowing for great creative flexibility.